No Kid Hungry - PSA
The Process:
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In this assignment, we had to choose a charity and create Public Service Announcements in print materials that could be used for such things as flyers and signage. We were told to be creative as to where these items could be placed. The charity I chose was No Kid Hungry. They
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help to feed under privileged children after school and during school breaks. Many children who receive free lunches at school still go hungry outside of school. No Kid Hungry helps to fill in some of the gaps. I worked with both Illustrator and Photo Shop to create the collateral.
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Stickers:
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I wanted to come up with an image that reflected hungry kids, so I came up with kids reaching for food, in empty cupboards, refrigerators, etc. These are
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stickers that can be placed on windows, cars, pretty much anywhere and feature the website where people can go and donate time and money to the cause.
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Flyers and magazine ads:
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This image can be used as a magazine ad or flyers to be placed on bulletin boards or handed out on the street.
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Location Signage
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This one is also a sticker, but much larger than the others. This one is designed to be placed on the front of vending machines.
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Billboard
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And finally, I used Photo Shop and Illustrator to show what a hungry child reaching for the last crumbs of food, just out of reach would look like on a billboard.
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